The Fitness Business Management online program is an innovative certificate program (with an Optional Field Internship course) designed to teach students how to manage a Personal Training Program and/or a Health-Fitness Department as a Strategic Business Unit (S.B.U.) in both commercial and non-commercial based health and fitness facilities in the United States and/or internationally. The program was developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs that wish to establish a successful business model and fitness operation. Fitness Business Management prepares students to implement successful business systems in the following settings: private and commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCA’s, JCC’s, college/university centers, recreational settings, and corporate fitness centers. A competitive advantage offered in the program is the optional field internship which enables students to practice fitness management concepts in a health and fitness setting. This program is offered in partnership with IDEA Health & Fitness Association and Health Club Managers, Inc. IDEA has provided content/curriculum in the program; in addition, students receive a complimentary 6-month membership to the digital edition of IDEA Fitness Journal. Health Club Managers, a Health Club Staff/Management Training company, is providing graduating certificate students a preferred discount on their services.
This certificate program includes:
● Examination of the planning process for starting a new venture
● Review common approaches to develop a strategic business plan for specific types of health and fitness-related facilities
● An introduction to financial and managerial accounting concepts
● Exploration of how successful marketing and branding guides a company’s business strategy
● Examination of the organization and administration of for profit and not-for-profit health/fitness facilities
● Optional Field Internship Course: Students that enter the program may complete an optional internship course that is 6 weeks/60 hours in length
● On-going guidance, instruction, and interaction from instructors that hold either a Master’s, MBA, or Ph.D. degree in business administration, finance, exercise physiology, kinesiology, or an exercise science-related degree.
● The program is offered in partnership with IDEA Health & Fitness Association and Health Club Managers, Inc. IDEA has provided content/curriculum in the program; in addition, students receive a complimentary 6-month membership to the digital edition of IDEA Fitness Journal.
Health Club Managers, a Health Club Staff/Management Training company, is providing graduating certificate students a preferred discount on their services.
Course Objectives
By completing Fitness Business Management, students will:
● Identify the skill-sets and competencies that the fitness manager needs in order to be a successful entrepreneur, owner, or department head.
● Understand the financial status necessary to be a successful business entity in the fitness industry
● Learn business concepts including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
● Identify how branding influences, discovers, and creates a demand for fitness services and products
● Understand customer relationship management methods
● Understand sales techniques in fitness
● Explore the profession as a potential career choice with the optional field internship experience.
● Prepare to work as a fitness manager or business owner in the health and fitness industry
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